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Lived-experience accessibility consultancy
Because Everyone Belongs.
We show venues, events and workplaces what their space is like for disabled people. Then we help you fix what matters. Led by people who live it.
We show venues, events and workplaces what their space is like for disabled people. Then we help you fix what matters. Led by people who live it.
On the ground today
Live in 5 UK shopping destinations. 8 years working with stadiums, centres and events. 25,000+ views on one stadium Come With Us film.
- 5UK destinations live
- 8 yrswith venues and events
- 25k+views on one film
Trusted by
Your customers include disabled people. Does your experience?
Too often, accessibility is decided without the people who need it. It looks fine on paper.
Then a visitor can't find the step-free entrance. The noise is too much. Staff aren't sure what to say. That visitor leaves, and doesn't come back.
The cost to your business of doing nothing
Lost revenue
Visitors go elsewhere
People who can't plan ahead quietly choose somewhere else. So do the friends and family they came with.
Reputation risk
Complaints go public
One bad experience travels further than ten good ones, and it stays online.
Wasted budget
Fixes that miss
Money spent on changes that don't solve the real barrier, then spent again to put it right.
Hello from Nicole
You can feel it in the first thirty seconds.
I'm Nicole. I was born with one hand, and I've spent my whole life clocking which places were built with me in mind and which weren't.
I started IAMPOSSIBLE eight years ago to put that knowledge to work for the venues that want to get it right. Everything we do is led by people who live it. We don't guess what your visitors need. We know, and we'll tell you.
I'm also training for the Paralympics. I bring the same standard of preparation to every project.
Nicole Brennan, founder
Why IAMPOSSIBLE
Access is a business decision, not a kindness.
Most access advice is written for disabled people not with them. Ours is built with them. That's why visitors trust it, and why your teams actually use it.
Confident visitors
Clear information before they arrive.
No surprises when they do.
Confident staff
Teams who know what to say and how to help, first time.
Proof you can report
Clear findings and progress for your board and ESG reporting.
How it works
Four steps. No jargon.
Step 1
A 30 minute call
We find your biggest opportunity and what it would take to fix it.
Step 2
We walk it as your visitors do
From the car park to the toilets, led by people with lived experience.
Step 3
A clear photo report
Quick wins and longer term fixes. Nothing you can't act on.
Step 4
We make it stick
Training, guides, films and support all year.
What we do
Everything your visitor journey needs.
Access audits
We walk your site as your visitors do, from the car park to the toilets. You get a photo report with quick wins and longer term fixes.
02Sensory maps and visual guides
Visitors know what to expect before they arrive: where it's loud, where it's quiet, and how to get in and out. Live on major UK shopping centres today.
03Disability training
Two hours, led by people with lived experience. Physical, sensory and hidden disabilities, and dementia. Build it into onboarding so every new starter has it from day one.
04Emergency and evacuation reviews
Your plan works on paper. We check it works for a wheelchair user on the second floor, a deaf visitor in the toilets, and someone with dementia who has lost their group.
05Come With Us films
A short film showing a first-time visitor exactly what to expect, from the front gate to their seat.
06Annual partnership
We stay with you all year: updates when your space changes, advice when you need it, and the IAMPOSSIBLE partner badge.
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Booking now for December
Christmas events and pop-ups
Markets, grottos, pop-up shops and winter events bring huge crowds. They also bring noise, queues and temporary layouts. Plenty of disabled people quietly decide it's easier to stay home. We review your event plan, train your seasonal staff and create a visual guide in time for opening.
Our work
Live on sites people visit every day.
Shopping centres
Hammerson: five UK destinations
Bullring, The Oracle, Cabot Circus, Westquay and Brent Cross. Audits, sensory maps and visual guides, published on each centre's accessibility page.
Shopping centres
The Dolphin Centre, Poole
For Savills, the full package: audit, sensory map, visual guide, staff training and an annual partnership. The model we're taking across more centres.
Stadiums
Wembley Stadium
Lived-experience training for the customer engagement team: inclusive language, real scenarios and a safe space for the questions staff hadn't felt able to ask.
Free guide
10 quick wins for an accessible visitor journey
Changes you can make this month, most at little or no cost.
Get started
Two ways to start.
Book a call if you're ready to talk. Send a message if you'd like to ask something first.
Ready to talk?
Book a 30 minute call
Pick a time that suits you. In 30 minutes we'll show you where your biggest opportunity is and what it would take to fix it.
Or email nicole@iampossibleconsultancy.com
Prefer to write?
Send us a message
We'll reply by email.